Market Pulse44Neutral

Wayfair Inc.Opportunity Rank #212(W) Intrinsic Value & DCF Analysis (2026)

Current Price

$85.04

Last updated: Jun 23, 2026

Price vs Intrinsic Value

$85.04
Price
$78.87
Intrinsic Value
Overvalued by 7%MOS: $63.10

Fundamental Score

39/100
Bearish

Weighted across 6 signals

Narrative Score

53/100
Weak

No change vs previous

Trend Score

64/100
Constructive

As of 2026-06-22

The intrinsic value of Wayfair Inc. (W) is estimated at $78.87 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $85.04, the stock appears overvalued relative to its projected cash flow fundamentals. This estimate assumes an 8.15% long-term growth rate and a 10.59% discount rate, reflecting expected future free cash flow and cost of capital.

The intrinsic value of Wayfair Inc. (W) is estimated at $78.87 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $85.04, the stock appears overvalued relative to its projected cash flow fundamentals. This estimate assumes an 8.15% long-term growth rate and a 10.59% discount rate, reflecting expected future free cash flow and cost of capital.

Valuation Details

$78.87
▼ -7.26% downside
20% margin of safety: $63.10
Years: 10Growth Rate: 8.15%
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Fundamental Details

39/100
BearishWeighted across 6 signals
DCF Discount
7.3% premium to price
38
FCF Yield
6.2% trailing FCF yield
100
ROIC vs WACC
ROIC vs WACC unavailable
50
Net Debt / FCF
2.7x net debt to FCF
10
Buybacks
Share count growing
30
FCF CAGR (5Y)
-10.6% 5Y FCF CAGR (adjusted)
0
Strengths: FCF Yield. Concerns: DCF Discount, Net Debt / FCF.

Narrative Details

53/100
Weak
Vs 6-Month Baseline:Below Avg (23rd pct)Weighted across 5 recent drivers
Trend: StableConfidence: 85%Updated: 43m ago
Sources: 38 (25 News · 13 Analyst)
Drivers(last 30 days)
18 news sentiment+0.3
4 regulatory scrutiny+0.1
Earnings miss-0.0
2 upgrade headlines+0.0
13 analyst reiterations0.0

Trend Details

64/100
ConstructiveAs of 2026-06-22308 daily bars used
6M Relative Strength vs SPY-27.9%
Price vs 21 EMA+12.2%
Price vs 50 EMA+15.1%
Price vs 21 EMA95 · +12.2%
Price vs 50 EMA94 · +15.1%
21 EMA vs 50 EMA70 · +2.6%
3M RS vs SPY61 · +2.8%
6M RS vs SPY4 · -27.9%
Distance from 52W High43 · -28.6%

Investment Coach

Updating... 12d ago
WATCHConfidence: 45%
Thesis
Wayfair Inc. is currently undervalued with an estimated fair value 32.5% above its current price, supported by a healthy free cash flow yield of 7.7%. However, the company's fundamentals are weak, with returns trailing its cost of capital and a bearish overall score.
Key Risk
The key risk is the company's negative spread between ROIC and WACC, indicating it is not generating sufficient returns to cover its cost of capital.
Signals To Watch
  • Monitor whether valuation discount remains above 10%.
  • Track ROIC vs WACC spread for sustained improvement.
  • Follow narrative trend for meaningful shifts in the score direction.
Ask the Coach - Available with
Historical Growth Rates
Free Cash Flow- - -Trend CAGR: 8.15%5 Year CAGR: 0.29%

Free Cash Flow (in millions)

TTM20252024202320222021202020192018201720162015201420132012
$700$604$551$700-$216$690$1,751$204$307$181$191$197$65$50$19

How Intrinziq Estimates Fair Value

Intrinziq estimates Wayfair Inc.'s intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.

Wayfair Inc.Consumer Cyclical

Wayfair Inc. operates as a leading e-commerce enterprise, conducting its retail activities both across the United States and internationally. The company boasts an extensive catalog featuring approximately 33 million distinct products for the home sector, distributed under a variety of proprietary brands. Through its dedicated online platforms, which include Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold, customers can browse and purchase a wide array of items, from furniture and decorative accents to kitchenware and home renovation supplies. Established in 2002, Wayfair Inc. maintains its corporate headquarters in Boston, Massachusetts.