Ulta Beauty, Inc.Opportunity Rank #23(ULTA) Intrinsic Value & DCF Analysis (2026)
Current Price
$477.96
Last updated: Jul 24, 2026
Price vs Intrinsic Value
Fundamental Score
Weighted across 6 signals
Narrative Score
No change vs previous
Trend Score
As of 2026-07-24
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The intrinsic value of Ulta Beauty, Inc. (ULTA) is estimated at $923.95 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $477.96, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes a 6.50% long-term growth rate and a 9.00% discount rate (calculated: 8.59%), reflecting expected future free cash flow and cost of capital.
The intrinsic value of Ulta Beauty, Inc. (ULTA) is estimated at $923.95 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $477.96, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes a 6.50% long-term growth rate and a 9.00% discount rate (calculated: 8.59%), reflecting expected future free cash flow and cost of capital.Valuation Details
Capital Efficiency
The company is earning a higher return on invested capital than it costs to raise that capital — a sign of strong, efficient value creation.
Fundamental Details
Narrative Details
Trend Details
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Free Cash Flow (in millions)
How Intrinziq Estimates Fair Value
Intrinziq estimates Ulta Beauty, Inc.'s intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.
Ulta Beauty, Inc.Consumer Cyclical
Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The company further offers its proprietary label products, such as the Ulta Beauty Collection for cosmetics, skincare, and bath items, alongside other Ulta Beauty branded merchandise and gift options. As of March 10, 2022, Ulta Beauty operated 1,308 retail stores across all 50 U.S. states. Its products are also available for purchase via its website, ulta.com, and through its mobile applications. Incorporated in 1990, the enterprise was initially known as Ulta Salon, Cosmetics & Fragrance, Inc., before officially changing its name to Ulta Beauty, Inc. in January 2017. Its corporate base is located in Bolingbrook, Illinois.