PG

$158.61

Public overview and default valuation.

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Valuation Details
Default assumptions: 10Y forecast, 9% market return, 2.5% terminal growth, 1.46% trendline growth.
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$267.53

With 20% Margin of Safety (MoS):

$214.02
34.94% upside
Capital Efficiency
Average Quarterly ROIC
5.51%
Cost of Capital (estimated)9%
Value StatusUnderperforming Capital

The company is earning below its required return. This may indicate inefficient use of capital or excess cash that isn't being reinvested.

Complete historical ROIC is available with
.
Fundamental Score
61
NeutralWeighted across 6 signals
DCF Discount
34.9% discount to price
100
FCF Yield
6.3% trailing FCF yield
100
ROIC vs WACC
ROIC 5.5% vs WACC 9.0% (0.6x)
31
Net Debt / FCF
1.1x net debt to FCF
57
Buybacks
Share count shrinking
80
FCF CAGR (5Y)
2.6% 5Y FCF CAGR
25
Strengths: DCF Discount, FCF Yield. Concerns: ROIC vs WACC, FCF CAGR (5Y).
Narrative Score
71
Improving
Weighted across 6 recent drivers · Last 30 daysVs 6-Month Baseline: Above Avg (79th pct)
Trend: StableConfidence: 100%Updated: 4h ago
Sources: 209 (News 200 · Analyst 9)
Drivers
107 news sentiment+1.8
3 upgrade headlines+0.3
81 regulatory scrutiny-0.3
3 earnings beat+0.2
Earnings miss-0.1
Analyst downgrades-0.1
Other Metrics
P/E23.4
Profit Margin19.3%
Owner Earnings$22.86b
One Dollar Premise60.00%
Debt/Equity1.38
Current Ratio0.71
PEG-13.679
Free Cash Flow (in millions)
20062007200820092010201120122013201420152016201720182019202020212022202320242025
$14,042$16,380$18,054$18,157$19,198$16,636$17,248$18,881$17,806$18,344$18,749$16,137$18,584$18,589$20,476$21,158$19,879$19,910$23,168$23,292
How Intrinziq Estimates Fair Value

Intrinziq estimates The Procter & Gamble Company's intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.

The Procter & Gamble CompanyConsumer Defensive

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; and antiperspirants and deodorants, personal cleansing, and skin care products under the Olay, Old Spice, Safeguard, Secret, and SK-II brands. The Grooming segment provides shave care products and appliances under the Braun, Gillette, and Venus brand names. The Health Care segment offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brand names; and gastrointestinal, rapid diagnostics, respiratory, vitamins/minerals/supplements, pain relief, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. The Fabric & Home Care segment provides fabric enhancers, laundry additives, and laundry detergents under the Ariel, Downy, Gain, and Tide brands; and air care, dish care, P&G professional, and surface care products under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. The Baby, Feminine & Family Care segment offers baby wipes, taped diapers, and pants under the Luvs and Pampers brands; adult incontinence and feminine care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. The company sells its products primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.

Last updated: Feb 06, 2026
Data sources: Financial Modeling Prep
This valuation is based on assumptions and publicly available data. It is not financial advice or a recommendation to buy or sell any security. Always do your own research before making investment decisions.