Market Pulse50Neutral

The Procter & Gamble CompanyOpportunity Rank #176(PG) Intrinsic Value & DCF Analysis (2026)

Current Price

$143.98

Last updated: Mar 24, 2026

Price vs Intrinsic Value

$143.98
Price
$147.51
Intrinsic Value
Undervalued by 2%MOS: $118.01

Fundamental Score

52/100
Neutral

Weighted across 6 signals

Narrative Score

72/100
Strong

No change vs previous

The intrinsic value of The Procter & Gamble Company (PG) is estimated at $147.51 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $143.98, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes a 1.42% long-term growth rate and an 8.00% discount rate (calculated: 7.09%), reflecting expected future free cash flow and cost of capital.

The intrinsic value of The Procter & Gamble Company (PG) is estimated at $147.51 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $143.98, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes a 1.42% long-term growth rate and an 8.00% discount rate (calculated: 7.09%), reflecting expected future free cash flow and cost of capital.

Valuation Details

$147.51
2.45% upside
20% margin of safety: $118.01
Years: 10Growth Rate: 1.42%
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Capital Efficiency

Average Quarterly ROIC
5.51%
Cost of Capital (estimated)9%
Value StatusUnderperforming Capital

The company is earning below its required return. This may indicate inefficient use of capital or excess cash that isn't being reinvested.

Complete historical ROIC is available with
.

Fundamental Details

52/100
NeutralWeighted across 6 signals
DCF Discount
2.5% discount to price
54
FCF Yield
6.9% trailing FCF yield
100
ROIC vs WACC
ROIC 5.5% vs WACC 9.0% (0.6x)
31
Net Debt / FCF
1.1x net debt to FCF
57
Buybacks
Share count shrinking
80
FCF CAGR (5Y)
2.6% 5Y FCF CAGR
25
Strengths: FCF Yield, Buybacks. Concerns: ROIC vs WACC, FCF CAGR (5Y).

Narrative Details

72/100
Strong
Vs 6-Month Baseline:Average (55th pct)Weighted across 6 recent drivers
Trend: StableConfidence: 95%Updated: 50m ago
Sources: 197 (190 News · 7 Analyst)
Drivers(last 30 days)
78 regulatory scrutiny+1.1
106 news sentiment+1.0
Restructuring+0.1
2 upgrade headlines+0.0
Margin pressure+0.0
Legal risk-0.0

Investment Coach

Updated 15h ago
WATCHConfidence: 41%
Thesis
The Procter & Gamble Company shows a healthy free cash flow yield of 6.9% and an improving narrative score, suggesting potential value if valuation dips further. However, returns currently trail the estimated cost of capital, indicating cautious patience is warranted.
Key Risk
The key risk is the company's return on invested capital remaining below its weighted average cost of capital, which could pressure valuation and returns.
Signals To Watch
  • Price moving to at least a mid-teens discount to fair value.
  • Sustained improvement in ROIC vs WACC spread.
  • Meaningful shifts in the narrative score direction.
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Historical Growth Rates
Free Cash Flow- - -Trend CAGR: 1.42%5 Year CAGR: 1.94%

Free Cash Flow (in millions)

TTM20252024202320222021202020192018201720162015201420132012201120102009200820072006
$23,292$21,590$23,168$19,910$19,879$21,158$20,476$18,589$18,584$16,137$18,749$18,344$17,806$18,881$17,248$16,636$19,198$18,157$18,054$16,380$14,042

How Intrinziq Estimates Fair Value

Intrinziq estimates The Procter & Gamble Company's intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.

The Procter & Gamble CompanyConsumer Defensive

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; and antiperspirants and deodorants, personal cleansing, and skin care products under the Olay, Old Spice, Safeguard, Secret, and SK-II brands. The Grooming segment provides shave care products and appliances under the Braun, Gillette, and Venus brand names. The Health Care segment offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brand names; and gastrointestinal, rapid diagnostics, respiratory, vitamins/minerals/supplements, pain relief, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. The Fabric & Home Care segment provides fabric enhancers, laundry additives, and laundry detergents under the Ariel, Downy, Gain, and Tide brands; and air care, dish care, P&G professional, and surface care products under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. The Baby, Feminine & Family Care segment offers baby wipes, taped diapers, and pants under the Luvs and Pampers brands; adult incontinence and feminine care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. The company sells its products primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.