The Kroger Co.Opportunity Rank #133(KR) Intrinsic Value & DCF Analysis (2026)
Current Price
$72.70
Last updated: Mar 24, 2026
Price vs Intrinsic Value
Fundamental Score
Weighted across 6 signals
Narrative Score
No change vs previous
The intrinsic value of The Kroger Co. (KR) is estimated at $266.51 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $72.70, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes a 3.58% long-term growth rate and a 9.00% discount rate (calculated: 6.64%), reflecting expected future free cash flow and cost of capital.
The intrinsic value of The Kroger Co. (KR) is estimated at $266.51 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $72.70, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes a 3.58% long-term growth rate and a 9.00% discount rate (calculated: 6.64%), reflecting expected future free cash flow and cost of capital.Valuation Details
Capital Efficiency
The company is earning below its required return. This may indicate inefficient use of capital or excess cash that isn't being reinvested.
Fundamental Details
Narrative Details
Investment Coach
- Monitor whether valuation discount remains above 10%.
- Track ROIC vs WACC spread for sustained improvement.
- Follow narrative trend for meaningful shifts in the score direction.
Free Cash Flow (in millions)
How Intrinziq Estimates Fair Value
Intrinziq estimates The Kroger Co.'s intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.
The Kroger Co.Consumer Defensive
The Kroger Co. operates as a retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through 1,613 fuel centers. As of January 29, 2022, the company operated 2,726 supermarkets under various banner names in 35 states and the District of Columbia. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.