Market Pulse50Neutral

Coupang, Inc.Opportunity Rank #61(CPNG) Intrinsic Value & DCF Analysis (2026)

Current Price

$19.31

Last updated: Mar 24, 2026

Price vs Intrinsic Value

$19.31
Price
$44.90
Intrinsic Value
Undervalued by 133%MOS: $35.92

Fundamental Score

86/100
Bullish

Weighted across 6 signals

Narrative Score

56/100
Improving

-1 vs previous

The intrinsic value of Coupang, Inc. (CPNG) is estimated at $44.90 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $19.31, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes a 12.00% long-term growth rate and a 9.44% discount rate, reflecting expected future free cash flow and cost of capital.

The intrinsic value of Coupang, Inc. (CPNG) is estimated at $44.90 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $19.31, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes a 12.00% long-term growth rate and a 9.44% discount rate, reflecting expected future free cash flow and cost of capital.

Valuation Details

$44.90
▲ 132.52% upside
20% margin of safety: $35.92
Years: 10Growth Rate: 12.00%
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Fundamental Details

86/100
BullishWeighted across 6 signals
DCF Discount
132.5% discount to price
100
FCF Yield
8.3% trailing FCF yield
100
ROIC vs WACC
ROIC vs WACC unavailable
50
Net Debt / FCF
Net cash position
100
Buybacks
Share count shrinking
80
FCF CAGR (5Y)
30.2% 5Y FCF CAGR
100
Strengths lead the score: DCF Discount, FCF Yield.

Narrative Details

56/100
Improving
-1 vs previousVs 6-Month Baseline:Above Avg (70th pct)Weighted across 6 recent drivers
Trend: StableConfidence: 85%Updated: 2h ago
Sources: 163 (159 News · 4 Analyst)
Drivers(last 30 days)
42 news sentiment+0.5
22 regulatory scrutiny+0.3
92 legal risk-0.1
Earnings miss-0.0
Margin pressure-0.0
Earnings beat-0.0

Investment Coach

Updated 11h ago
BUYConfidence: 65%
Thesis
Coupang, Inc. is significantly undervalued with an estimated fair value 132.5% above its current price, supported by a strong fundamental score of 73 and a healthy free cash flow yield of 8.3%. Despite trailing returns relative to its cost of capital, the company's improving narrative and robust free cash flow growth suggest attractive upside potential.
Key Risk
The primary risk is the negative spread between ROIC and WACC, indicating returns are currently below the cost of capital.
Signals To Watch
  • Monitor whether valuation discount remains above 10%.
  • Track ROIC vs WACC spread for sustained improvement.
  • Follow narrative trend for meaningful shifts in the score direction.
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Historical Growth Rates
Free Cash Flow- - -Trend CAGR: 26.15%5 Year CAGR: 62.07%

Free Cash Flow (in millions)

TTM20252024202320222021202020192018
$2,941$3,024$2,765$3,548$1,389$263$786-$94-$601

How Intrinziq Estimates Fair Value

Intrinziq estimates Coupang, Inc.'s intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.

Coupang, Inc.Consumer Cyclical

Coupang, Inc. owns and operates in e-commerce business through its mobile applications and Internet websites primarily in South Korea. It operates through two segments, Product Commerce and Growth Initiatives. The company sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. It also performs operations and support services in China, Singapore, Japan, Taiwan, and the United States. Coupang, Inc. was incorporated in 2010 and is headquartered in Seoul, South Korea.