Market Pulse46Neutral

Coupang, Inc.Opportunity Rank #98(CPNG) Intrinsic Value & DCF Analysis (2026)

Current Price

$18.80

Last updated: Jul 13, 2026

Price vs Intrinsic Value

$18.80
Price
$45.10
Intrinsic Value
Undervalued by 140%MOS: $36.08

Fundamental Score

73/100
Bullish

Weighted across 6 signals

Narrative Score

45/100
Weak

-6 vs previous

Trend Score

40/100
Weak

As of 2026-07-10

The intrinsic value of Coupang, Inc. (CPNG) is estimated at $45.10 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $18.80, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes an 11.35% long-term growth rate and a 9.00% discount rate (calculated: 8.37%), reflecting expected future free cash flow and cost of capital.

The intrinsic value of Coupang, Inc. (CPNG) is estimated at $45.10 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $18.80, the stock appears undervalued relative to its projected cash flow fundamentals. This estimate assumes an 11.35% long-term growth rate and a 9.00% discount rate (calculated: 8.37%), reflecting expected future free cash flow and cost of capital.

Valuation Details

$45.10
▲ 139.89% upside
20% margin of safety: $36.08
Years: 10Growth Rate: 11.35%
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Capital Efficiency

Average Quarterly ROIC
-7.75%
Cost of Capital (estimated)11%
Value StatusUnderperforming Capital

The company is earning below its required return. This may indicate inefficient use of capital or excess cash that isn't being reinvested.

Complete historical ROIC is available with
.

Fundamental Details

73/100
BullishWeighted across 6 signals
DCF Discount
139.9% discount to price
100
FCF Yield
8.7% trailing FCF yield
100
ROIC vs WACC
ROIC -7.7% vs WACC 11.0% (-0.7x)
0
Net Debt / FCF
Net cash position
100
Buybacks
Share count shrinking
80
FCF CAGR (5Y)
30.1% 5Y FCF CAGR
100
Strengths: DCF Discount, FCF Yield. Concerns: ROIC vs WACC.

Narrative Details

45/100
Weak
-6 vs previous · +2 new driversVs 6-Month Baseline:Low (13th pct)Weighted across 5 recent drivers
Trend: StableConfidence: 87%Updated: 3h ago
Sources: 36 (33 News · 3 Analyst)
Drivers(last 30 days)
5 regulatory scrutiny-0.3
Legal risk-0.1
27 news sentiment-0.0
Analyst downgrades-0.0
2 analyst reiterations0.0

Trend Details

40/100
WeakAs of 2026-07-10309 daily bars used
6M Relative Strength vs SPY-28.7%
3M Relative Strength vs SPY-15.4%
Distance from 52-Week High-43.9%
Price vs 21 EMA75 · +4.5%
Price vs 50 EMA74 · +5.3%
21 EMA vs 50 EMA56 · +0.7%
3M RS vs SPY7 · -15.4%
6M RS vs SPY4 · -28.7%
Distance from 52W High12 · -43.9%

Investment Coach

Updating... 32d ago
BUYConfidence: 65%
Thesis
Coupang, Inc. is significantly undervalued with an estimated fair value over 200% above the current price, supported by a strong fundamental score and healthy free cash flow yield. Despite trailing returns relative to its cost of capital, the company shows promising cash flow growth and effective buybacks.
Key Risk
The company’s return on invested capital remains substantially below its weighted average cost of capital, indicating potential ongoing profitability challenges.
Signals To Watch
  • Monitor whether valuation discount remains above 10%.
  • Track ROIC vs WACC spread for sustained improvement.
  • Follow narrative trend for meaningful shifts in the score direction.
Ask the Coach - Available with
Historical Growth Rates
Free Cash Flow- - -Trend CAGR: 26.14%5 Year CAGR: 61.99%

Free Cash Flow (in millions)

TTM20252024202320222021202020192018
$2,934$3,024$2,765$3,548$1,389$263$786-$94-$601

How Intrinziq Estimates Fair Value

Intrinziq estimates Coupang, Inc.'s intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.

Coupang, Inc.Consumer Cyclical

Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through Product Commerce and Developing Offerings segments. The Product Commerce segment includes Korean retail and marketplace offerings; Rocket Fresh, a fresh grocery offering; and advertising products. The Developing Offerings segment offers Eats, a restaurant ordering and delivery service; Play, an online content streaming service; fintech activities; and Farfetch, a luxury fashion marketplace. It also performs operations and support services in the United States, South Korea, Taiwan, Singapore, China, Japan, Europe, the United Kingdom, and India. Coupang, Inc. was incorporated in 2010 and is headquartered in Seattle, Washington.