Apple Inc.Opportunity Rank #198(AAPL) Intrinsic Value & DCF Analysis (2026)
Current Price
$297.01
Last updated: Jun 23, 2026
Price vs Intrinsic Value
Fundamental Score
Weighted across 6 signals
Narrative Score
No change vs previous
Trend Score
As of 2026-06-22
The intrinsic value of Apple Inc. (AAPL) is estimated at $187.03 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $297.01, the stock appears overvalued relative to its projected cash flow fundamentals. This estimate assumes a 5.65% long-term growth rate and a 9.09% discount rate, reflecting expected future free cash flow and cost of capital.
The intrinsic value of Apple Inc. (AAPL) is estimated at $187.03 per share based on a 10-year discounted cash flow (DCF) analysis. At the current price of $297.01, the stock appears overvalued relative to its projected cash flow fundamentals. This estimate assumes a 5.65% long-term growth rate and a 9.09% discount rate, reflecting expected future free cash flow and cost of capital.Valuation Details
Capital Efficiency
The company is earning a higher return on invested capital than it costs to raise that capital — a sign of strong, efficient value creation.
Fundamental Details
Narrative Details
Trend Details
Investment Coach
- Watch for the stock price to decline to at least a mid-teens discount to fair value.
- Confirm that ROIC remains consistently above the cost of capital in upcoming quarters.
- Monitor the narrative score for any meaningful shifts that could impact investor sentiment.
Free Cash Flow (in millions)
How Intrinziq Estimates Fair Value
Intrinziq estimates Apple Inc.'s intrinsic value using a discounted cash flow (DCF) model based on free cash flow trends and a market-based discount rate. The model projects future cash flows over ten years and discounts them using a market return assumption to estimate fair value.
Apple Inc.Technology
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.